Communication is very important in determining the interaction and relationships between people. Critical information that makes people cautious about certain things, makes them informed and aware is done through communication. Communication can be done in various ways such as the use of writings, spoken words or symbols. The meaning of the term signage is simply a form of delivering messages using signs, symbols and marks. These signs are usually aimed at passing information, making an identification, giving warnings and directions to a particular place. One cannot underestimate the function that signage plays and is as important as the other media of communication. Let’s consider some of the uses that make signage very important.
First and foremost, signage is a media of communication and therefore the first role it plays is to communicate. When you want to reach out to specific audiences, you can use graphic designs and signs instead of the mainstream methods of communication. These signs usually have meanings that are understood by the recipients who in return give feedback based on the information received. Symbols could be engraved somewhere, or an individual could directly show them. Often times, people incorporate signage even when they are using words or writings to pass information. Symbols and signs consequently make the exchange of information fascinating.
Besides, signage is an excellent tool to use in giving directions to people. Sometimes you need help in locating certain facilities and roads. Instead of having people to keep giving the directions from time to time which can be very exhausting, the best alternative that can be used is signage. These situations mostly occur on the streets when people need specific locations and directions. Different facilities have used certain specific signs over time that people have been conditioned to relate them with the particular institution. Hospitals, schools, churches and other facilities have specific signs that people can be able to look out for so that they find their directions.
Signage is also very important in giving warnings to people concerning certain dangerous things so that people can avoid or be cautious of them. This has also been majorly exploited on the roads where there are warning signs for specific things that road users are supposed to be aware of. To ensure the safety of people on the roads, there are many signs that have been put to identify particular hazards such as falling rocks, sharp bends, and areas that are slippery. This makes sure that people are safe as they travel and go about their activities.
Additionally, businesses have used signage to conduct promotion of the products and services. In order to increase sales by making people know and be reminded of the existence of the product, businesses put up billboards and posters.